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TTA discusses AI-based broadcast technology standardisation strategy

The Telecommunications Technology Association (TTA) said it held a joint workshop in Seoul on July 22 to review development directions for broadcast technology in the AI era and discuss international standardisation strategies for next-generation services. About 70 participants from government, broadcasters, research institutes and companies attended. Presentations covered generative AI in production and services, a “Beyond TV” vision, and related platform and broadcast technologies. Attendees also shared Brazil’s TV 3.0 trends using ATSC 3.0.