Nongshim is speeding up efforts to raise the share of overseas sales to at least 60 percent by 2030, tightening management of its core North American market while expanding into new markets. The company plans to set up a sales unit in Moscow in June. Overseas unit sales rose 8.4 percent last year to 1.25 trillion won, accounting for 38.5 percent of total sales, though North America slipped 1.5 percent.

Nongshim will set up a local sales unit in Moscow in June to step up its push into Russia’s instant noodle market and use it as a base for the wider CIS region. The company plans to focus on the premium segment, where products are priced at 200 roubles or more, and expand distribution through major retailers and e-commerce platforms. Supply will come from a Busan export plant due to be completed in the second half.