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AI & Enterprise

B2B software industry steps up AI discounts in bid to ease cost burden

As more corporate software budgets flow to AI firms such as OpenAI and Anthropic, established software vendors are stepping up discounts and free offers for AI products. Some enterprise and cloud companies are offering free trials or reduced prices to retain customers. Procurement software firm Zip said AI providers’ share of enterprise software budgets rose to 8 percent over the past year. Vendors and customers are also grappling with usage-based pricing that can sharply raise costs.

AI & Enterprise

Lightfield raises $47 million in Series A for AI agent CRM

Lightfield, which promotes itself as a CRM for AI agents, has raised $47 million in a Series A funding round. The company is pitching a CRM that AI agents can use directly as it targets Salesforce and HubSpot. Andreessen Horowitz led the round, with participation from Lightspeed Venture Partners, Coatue, Greylock, Maverick Capital, Audacious and Alumni Ventures.

AI & Enterprise

Software industry sees dispute risk as outcome-based pricing spreads

Enterprise software companies are accelerating pricing overhauls as they sell AI-based services. Outcome-based pricing, which charges based on usage or only when AI completes tasks successfully, is spreading in place of per-user flat fees. The Information reported Salesforce is offering customers multiple payment options, including customised contracts tied to revenue gains or cost reductions. OpenAI and AI customer service startups are also testing similar models. Users may face complex debates over what drives results, raising dispute risks.