Lightfield, which bills itself as a CRM for AI agents, has raised $47 million in Series A funding.

SiliconANGLE reported on Sept. 9 that Lightfield is challenging Salesforce and HubSpot by promoting a CRM that AI agents can use right away.

The funding round was led by Andreessen Horowitz. Lightspeed Venture Partners, Coatue, Greylock, Maverick Capital, Audacious and Alumni Ventures also participated.

Lightfield believes that as autonomous AI systems spread, existing CRM structures will struggle to handle corporate work reliably. Traditional CRMs are designed around people, with customer relationship information stored in scattered places such as static input fields, deadlines and past notes. The company said this can keep AI agents from easily understanding the data and produce results that are hard to trust.

To address this, Lightfield redesigned CRM from the ground up and continuously collects customer interactions across email, calendars, Slack and LinkedIn, automatically updating records. The information collected is linked at the account and deal levels and reflects changes over time.

Kess Feiris (케스 페이리스), Lightfield's co-founder and CEO, said, "The problem around AI agents lies in the data structure, not the model. Errors occur because data is incomplete and inaccurate and lacks a structure that agents can understand." He added, "We will build a business world model based on every customer interaction so that people and agents share the same facts and next steps."

Lightfield said it has secured more than 5,000 companies as customers since launching its platform in November last year.