Competition is intensifying over platforms that optimise multiple AI models with internal corporate data so AI can better understand organisations and execute tasks. Enterprise software companies are treating such platforms, which help AI grasp corporate context and play an operating system role, as strategically important. Microsoft, Snowflake, Adobe and SAP have highlighted products and strategies focused on context layers, governance and services for AI agents, while interest also rises in PCs and chips running AI locally.

Korean game companies are expanding their artificial intelligence strategies beyond improving game production efficiency into physical AI, increasing cooperation with outside firms in robotics, autonomous driving, defence, manufacturing and shipbuilding. NC AI is focusing on a world model to narrow the simulation-to-real gap and has won national projects and industry contracts with Hyundai Rotem, POSCO DX and Hanwha Ocean. Krafton is pairing its AI software with industrial data partners, joining projects with Hanwha Aerospace and Socar.