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Agentic interface race heats up as services follow where data sits

Snowflake said at its Snowflake Summit 2026 that it aims to expand beyond data storage and analytics to become a gateway for enterprises using AI agents. Executives described a three-way competitive landscape involving business application vendors, model providers and data platforms. They argued services will gravitate to where data accumulates and said operating Snowflake Intelligence and Coco helps capture usage and telemetry data to improve products and support customers.