SK Telecom will run an experiential programme called Runmate Camp during the autumn running season, offering AI-based running analysis and professional coaching. The programme will operate at T Factory Seongsu through Nov. 1. SKT is working with running analysis specialist Measurable to check body balance and stability and provide AI posture analysis. SKT customers can join for free with up to five people, while others pay 35,000 won per person.

SK Telecom will use AI to analyse customers\' membership usage patterns and interests and reflect the results in planning October T Membership benefits. The company said it built the package based on benefit concepts and brand candidates proposed by its in-house marketing AI agent, which analyses customer data and trends. SK Telecom will run an \"AI Week\" during a T day special week and offer discounts and events, including partner offers and a running-themed promotion.