SK Telecom is running an experiential programme during the autumn running season that offers AI-based running analysis and professional coaching.

SKT said on Oct. 21 it will run 'Runmate Camp' at T Factory Seongsu through Nov. 1.

SKT is working with running analysis specialist Measurable to check body balance and stability and provide AI-based running posture analysis and professional coaching.

The programme operates by advance reservation. SKT customers can join for free with up to 5 people including themselves, while customers of other carriers pay a participation fee of 35,000 won per person. Reservations can be made on the Runmate Camp promotion page.

The site also has areas where visitors can try products from global smart device brand Garmin and open-ear headphone brand Shokz. The trial zones are open to anyone without a separate reservation. SKT will also provide information on smart device installment discount benefits offered to customers subscribed to certain rate plans.

SKT also plans to run a booth at the '2026 Garmin Run Korea' to be held at Goyang Sports Complex on Nov. 15, engraving individual records on participants' finisher medals.

Yoon Jae-woong (윤재웅), head of SKT's Product & Brand Division, said, "We set up Runmate Camp to help runner customers check their running condition and prepare for autumn competitions." He added, "We will continue to introduce running-related benefits."