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Games & Commerce

Krafton introduces AI partner in PUBG, starts PUBG Ally beta service

Krafton is integrating artificial intelligence directly into gameplay and opening what it calls an AI partner era. The company will launch a beta of a new PUBG: Battlegrounds mode, Ally Duo, from June 17, applying its AI technology PUBG Ally. Players team up with an AI character, Ella, on the Sanhok map and communicate by voice. The beta runs through July 1 for global users.

Games & Commerce

Nexon NDC 26 opens; Lee Jung-heon says user understanding is competitiveness in AI era

Nexon opened its game development knowledge-sharing event, the 2026 Nexon Developers Conference (NDC 26), on June 16 at the Gyeonggi Center for Creative Economy and Innovation in Seongnam. Marking its 19th edition, the conference features 51 sessions across nine areas including AI, IP, blockchain trends and global cases. Nexon Japan CEO Lee Jung-heon said competitiveness in the AI era comes from understanding and empathising with users.

People

Shinhan Bank holds \'Korea Patriotism Card\' short-form contest to expand communication on benefits for troops

Shinhan Bank selected winning entries from its \'Korea Patriotism Card\' short-form contest and held an awards ceremony with participating service members and university students. The bank said it held the ceremony on June 12 at its headquarters in central Seoul. The contest was organised to mark the card surpassing 300,000 accounts, the first among third-term operators, and reaching 100 billion won in cumulative spending.