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Surging AI costs prompt companies to build their own coding AI tools

Competition is intensifying among major players seeking a bigger stake in coding AI as its influence grows in generative AI. Some companies that use AI heavily are building internal coding AI tools and offering them to employees as alternatives to costly products from OpenAI or Anthropic. Coinbase rolled out its Forge agent to all engineers and says usage is rising while spending falls. Shopify and Ramp have also developed their own coding agents.