Online reviews have become a powerful tool to help consumers decide what to buy, but they are increasingly making choices harder, Business Insider reported on Aug. 2. A Texas consumer said products bought based on reviews did not always satisfy him, leaving him doubting his decisions. Surveys show most Americans read reviews and many younger consumers check multiple platforms. Experts warn too many options and AI-driven summaries can mislead, while fake reviews are rising.

Elon Musk has acquired mobile power equipment company APR Energy to secure electricity for xAI data centres needed to run the Grok AI service, the article said. The deal was cleared after the U.S. Federal Trade Commission ended its merger review early, allowing approval without additional antitrust scrutiny. The purchase has drawn attention as xAI relies on gas turbines at its Memphis supercomputer site and faces environmental lawsuits and regulatory scrutiny over emissions and permitting.