| Mobile Web

Going beyond Korea, localisation key to global sales for online mall startups

Interest from overseas consumers in Korean brands is rising, but many small sellers struggle to turn that attention into sales without localised shopping environments. Data showed Korea’s online direct overseas sales rose 16.4% last year to 3.02 trillion won, while domestic e-commerce growth slowed. The article says global sales require localisation across language, payments and logistics, and describes Cafe24’s tools and services to support multi-language stores, local payment options and international delivery operations.