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Games & Commerce
Going beyond Korea, localisation key to global sales for online mall startups
Interest from overseas consumers in Korean brands is rising, but many small sellers struggle to turn that attention into sales without localised shopping environments. Data showed Korea’s online direct overseas sales rose 16.4% last year to 3.02 trillion won, while domestic e-commerce growth slowed. The article says global sales require localisation across language, payments and logistics, and describes Cafe24’s tools and services to support multi-language stores, local payment options and international delivery operations.
Games & Commerce
Cafe24 daily shipping fills weekend delivery gap that makes shoppers hesitate
Delivery speed is increasingly shaping online shopping decisions, with slow shipping a key reason shoppers abandon carts. Cafe24 runs its Daily Shipping fulfilment service, letting merchants pre-stock goods at partner logistics firms so orders ship from warehouses every day of the year. Cafe24 said early-stage brands saw conversion rates rise from 1.48 percent to 2.99 percent after adoption, while order volumes increased over time and Friday orders climbed as weekend shipping began.
Games & Commerce
Cafe24 daily delivery doubles purchase conversion rate for small online malls
Cafe24 said on Tuesday that brands using its Daily Delivery service doubled their purchase conversion rates. A survey of malls that used the service for at least seven days showed early-stage D2C brands with fewer than 1,000 monthly visitors increased conversion to 2.99 percent from 1.48 percent. Conversion also rose for larger malls. Orders and conversion improved most for household goods and food. The company said Friday orders rose 40.2 percent at malls using the service for at least 30 days.