Search results for Dentsu
AI & Enterprise
95 percent of marketing teams use AI but only 6 percent see clear results
Most marketing organisations have adopted AI tools, but few have translated them into clear business results, a survey found. Bain’s poll of 1,397 senior marketing and finance executives showed 95 percent said their organisation uses AI, while only 6 percent reported significant results. Bain said “leader” companies were more likely to report double-digit revenue gains or cost cuts. Other surveys by Dentsu Creative and PwC showed similar gaps in benefits.
People
Korea Fujifilm BI appoints Shigeta Kotake as new president and CEO
Korea Fujifilm Business Innovation said it appointed Shigeta Kotake (小竹 茂太) as its new president and CEO, effective July 1. Kotake has worked at Dentsu Soken and global consulting firm BearingPoint, carrying out projects in IT, new business strategy and supply chain management. After joining Fujifilm BI in 2007, he handled manufacturing sales and marketing, solution development and business consulting, and led strategy and M&A in New Zealand and Australia.
Crypto
Japan corporate-led blockchain to issue yen stablecoin for B2B payments
The Japan Blockchain Foundation plans to issue EJPY, a yen-pegged stablecoin, on Japan Open Chain and Ethereum. The token is designed as a trust-based stablecoin for uses including business-to-business payments, digital asset payments, remittances and payments for Web3 services. The foundation will act as consignor and is in talks with trustee candidates. Detailed issuance conditions have not been set, but it is targeting a launch within the year.
