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Korea Fujifilm BI appoints Shigeta Kotake as new president and CEO
Korea Fujifilm Business Innovation said it appointed Shigeta Kotake (小竹 茂太) as its new president and CEO, effective July 1. Kotake has worked at Dentsu Soken and global consulting firm BearingPoint, carrying out projects in IT, new business strategy and supply chain management. After joining Fujifilm BI in 2007, he handled manufacturing sales and marketing, solution development and business consulting, and led strategy and M&A in New Zealand and Australia.
Crypto
Japan corporate-led blockchain to issue yen stablecoin for B2B payments
The Japan Blockchain Foundation plans to issue EJPY, a yen-pegged stablecoin, on Japan Open Chain and Ethereum. The token is designed as a trust-based stablecoin for uses including business-to-business payments, digital asset payments, remittances and payments for Web3 services. The foundation will act as consignor and is in talks with trustee candidates. Detailed issuance conditions have not been set, but it is targeting a launch within the year.
AI & Enterprise
OpenAI ChatGPT ad pilot brings mixed reactions
OpenAI’s pilot of advertising on ChatGPT has drawn industry attention, but frustration is growing over a slower-than-expected rollout, CNBC reported. Some brands and agencies say tests are being run too conservatively, leaving budgets underspent. OpenAI said it is intentionally moving slowly while it improves user experience before expanding. Ad exposure on ChatGPT rose sharply by mid-March, Sensor Tower data showed.