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Games & Commerce

South Korean game makers win China approvals but face delays and tougher competition

South Korean game makers are moving to target China after securing a series of government licences needed for official service. Industry officials say obtaining an approval does not necessarily lead to a prompt launch, and several titles remain delayed long after licences were granted. Companies must also navigate localisation requirements and Chinese publishers’ release schedules. With market trends shifting and competition from Chinese game firms intensifying, sustaining user interest and delivering commercial success is becoming harder.

Games & Commerce

G-Star expands and AGF focuses as Korea game events diverge

Korea’s major game events G-Star and AGF are pursuing different strategies. G-Star is expanding its exhibition scope to include AI services and more overseas and indie developers, while AGF is reinforcing fan-focused marketing by centring displays on upcoming releases and existing intellectual property. This year G-Star will be held in Busan and AGF in Goyang. NCSoft, last year’s main sponsor of G-Star, is serving as AGF’s main sponsor.

Games & Commerce

NCSoft launches \'Planet-Destroying Nyangnyanyang\' in six regions, expands casual business

NCSoft on Oct. 19 launched its mobile casual RPG \"Planet-Destroying Nyangnyanyang\" in six regions: South Korea, Japan, Taiwan, Hong Kong, Macau and the Philippines. The company previously ran an Android pre-test in some markets in July and added an iOS version with the formal release. Publishing is handled by its mobile casual subsidiary VeroPlay, set up in April to expand the company’s mobile casual business.