Cafe24 will provide wide-ranging training support for small merchants in South Chungcheong province to help them enter the e-commerce market, from building online stores to AI marketing. Cafe24 said on May 11 it will run a digital capability program with the Chungnam Economic Promotion Agency from June to November for 200 local small merchants. The program includes onboarding, content production and sales linkage. After completion, Cafe24 will support store operation and LotteON entry and monitor sales data for one month.

Interest from overseas consumers in Korean brands is rising, but many small sellers struggle to turn that attention into sales without localised shopping environments. Data showed Korea’s online direct overseas sales rose 16.4% last year to 3.02 trillion won, while domestic e-commerce growth slowed. The article says global sales require localisation across language, payments and logistics, and describes Cafe24’s tools and services to support multi-language stores, local payment options and international delivery operations.