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Games & Commerce

Cafe24 sees data as core of its AI shopping mall vision

Cafe24 says it found that marketing, inventory and cash flow are linked, and chose to break bottlenecks by sorting products with data before advertising and recovering ad spending from sales. Ahn Eun-guk (안은국), a group team leader at its marketing centre, said many merchants lack inventory classification and cash visibility. The firm uses ABC and XYZ analysis to segment products, identifies items that sell without ads and offers a sales-linked ad model that pays ad costs first and recoups them through payment-settlement cycles.

Games & Commerce

Online sellers say marketing is top hurdle; Cafe24 expands ad management service

Online shopping mall owners are increasingly stretched as advertising shifts from making creatives and spending budgets to ongoing, data-driven optimisation, the article says. A survey commissioned by the Korea Enterprises Federation found 39.2% of online sellers cited marketing and promotion difficulties as a key business challenge. Cafe24 says it is expanding a managed service in which professional marketers handle end-to-end ad planning, creative production, media operation and performance analysis, using linked sales and ad data.

Games & Commerce

Cafe24 integrates YouTube Creator Partnerships API

Cafe24 said it has completed an integration of the YouTube Creator Partnerships API, describing it as the first in Asia. The company plans to use official YouTube data across the full creator marketing process, from creator discovery and collaboration to performance analysis. It will refine creator recommendations based on channel performance, content traits and viewer interests, and apply new YouTube metrics in stages to support campaign planning and ad expansion.