| Mobile Web

Naver Smartstore marks 10 years as seller support expands from DX to AX

Naver has released a report analysing the past 10 years of Smartstore, saying its seller support system has expanded from digital transformation to artificial intelligence transformation. The D-Commerce Report 2026 was jointly researched by teams led by professors Yoo Byung-joon at Seoul National University and Choi Bo-reum at Yonsei University. It tracks support shifting from finance to content, data and logistics, and to personalisation and AI recommendations, and examines which support sellers value at different growth stages.