Companies are moving to control costs after employees used AI for simple tasks and quickly burned through budgets. Accenture has begun steps to prevent staff from depleting internal token allocations by overusing AI for basic work. The focus is shifting from expanding AI use to managing cost efficiency and proving returns. Executives are increasingly asking whether AI spending is delivering value, while token costs are feeding broader doubts about AI business models.

Enterprise AI platform company Dataiku unveiled its AI project auto-generation tool Cobuild at a media briefing in Seoul on Tuesday. Cobuild lets business users enter goals in natural language and automatically creates an AI project package without coding, including data pipelines, machine-learning models, agents and applications. Executives said many companies use AI but few see meaningful ROI and stressed governance, visual workflows and monitoring. Dataiku also introduced new products including E2A and Agent Management.