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Games & Commerce

Naver to link search and purchases with \'action AI\', profit ramp-up in H2

Naver is making a shift to connect search to transactions a core task this year, focusing on building an uninterrupted flow from search to purchases and reservations around what it calls “action AI”. The company posted first-quarter revenue of 3.24 trillion won and operating profit of 541.8 billion won. It plans to test generative AI ads tied to shopping and local services from the second quarter and begin full monetisation in the third quarter.

Games & Commerce

Naver Q1 operating profit rises 7.2 percent as AI, C2C drive results

Naver posted record first-quarter results, helped by the application of artificial intelligence technology and the expansion of its global consumer-to-consumer ecosystem. The company said quarterly revenue rose 16.3 percent from a year earlier to 3.24 trillion won and operating profit increased 7.2 percent to 541.8 billion won. Naver also revised its revenue categories from the first quarter, and said C2C and enterprise businesses supported growth.

Industry

Naver commerce revenue share and user base climb; what is driving the growth?

Naver’s commerce business is extending a steep growth run, with its share of total revenue topping 30 percent for the first time and shopping app users reaching record highs. Multiple factors are seen driving the gains, including a revamped fee structure, expansion of overseas consumer-to-consumer platforms, efforts to strengthen fresh food offerings and the introduction of a shopping AI agent. Brokerages expect strong growth to continue this year.