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Games & Commerce

Krafton to team up with Musinsa and 999Humanity for first Battlegrounds Mobile collaboration

Krafton will launch its first collaboration for Battlegrounds Mobile with fashion and beauty store Musinsa and apparel brand 999Humanity, it said on Sunday. Under the title \"PUBGM x MUSINSA First Drop! 999Humanity\", the promotion links in-game items and real-world clothing sold through Musinsa’s online store and at two Seongsu locations in Seoul. Krafton also announced events offering Musinsa Money point vouchers and an in-game roulette reward system.

Games & Commerce

PUBG, Subnautica 2 double boost signals surprise Q2 results for Krafton

Krafton is expected to post a sharp improvement in second-quarter results, helped by steady growth in PUBG: Battlegrounds on PC and faster-than-expected early success for Subnautica 2. Consensus estimates put revenue at 1.19 trillion won and operating profit at 367.1 billion won, up 80.2 percent and 49.2 percent from a year earlier. Analysts cite strong Steam metrics for PUBG and millions of Subnautica 2 copies sold soon after launch.

Games & Commerce

Krafton says quarterly results hit record high as PUBG IP sales top 1 trillion won

Krafton said it posted record quarterly revenue and operating profit on solid growth in its PUBG: Battlegrounds intellectual property. It said first-quarter sales rose 56.9 percent from a year earlier to 1.37 trillion won and operating profit rose 22.8 percent to 561.6 billion won. PUBG franchise revenue topped 1 trillion won for the first time. The company also outlined plans spanning new game IP, its Raon AI models and a joint venture for autonomous driving services.