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Telecommunications & Media

BTS Gwanghwamun comeback live watched by 18.4 million worldwide

BTS’ comeback performance in Gwanghwamun drew attention, with Netflix saying 18.4 million people watched the live broadcast in a single day. Agencies for actors Ha Jung-woo and Cha Jung-won said they had no official comment after reports the couple travelled to Hawaii. NCT member Doyoung appeared in military uniform at a dinner hosted by Prime Minister Kim Min-seok. NCT’s Jeno also drew attention over a photo showing an e-cigarette.

Telecommunications & Media

Netflix expands into concert livestreams with BTS event, raising pressure on broadcasters

Netflix said it will livestream the BTS comeback concert from Seoul to more than 190 countries, its first live event sent worldwide from South Korea and its first music performance livestream. Executive Brandon Riegg said the event extends Netflix’s role from K-drama and film to K-pop. Netflix cited its track record of live events and large-scale production plans. South Korean broadcasters face shrinking ad revenue and regulatory limits, industry officials said.

Games & Commerce

TikTok launches global in-app campaign to mark BTS fifth studio album \'ARIRANG\' comeback

TikTok said on March 20 it will run a global in-app campaign to mark the comeback of BTS\' fifth studio album, \'ARIRANG\'. The campaign runs from March 20 through April 3 and is designed to let users around the world use related content on TikTok ahead of the album release. Users can join via a dedicated in-app page, complete missions and collect a limited profile frame and digital stickers.