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Pay-TV crisis could shake K-content investment and distribution, calls grow for regulatory overhaul

Experts warned that a weakening pay-TV industry could undermine investment in and distribution of K-content, calling for a redefinition of pay-TV’s role as core media infrastructure. At a Seoul seminar, scholars urged shifting regulation from operator-based rules to service-based oversight, expanding autonomy over pricing, products and channel lineups, and strengthening post-hoc enforcement for user protection and fair competition. Speakers also proposed reforms to licensing, mandatory channels and advertising rules.