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Telecommunications & Media

Apple\'s best and worst products in 15 years under Tim Cook

Apple under CEO Tim Cook has been judged to have expanded its ecosystem through a wide range of products and services rather than a single breakthrough like the iPhone. On April 21, IT outlet NineToFiveMac grouped major launches since Cook took over into “best” and “disappointing” cases, citing AirPods, Apple Watch and the Apple Silicon transition as standout successes. It pointed to Vision Pro’s high price and the limited Apple Card as shortcomings, and said Apple Intelligence remains incomplete.

Telecommunications & Media

Three tests facing next Apple CEO John Ternus: AI, lawsuits, geopolitics

Apple will replace Tim Cook as CEO on Sept. 1, appointing Senior Vice President of Hardware Engineering John Ternus. Cook will become chairman. The shift marks Apple’s second leadership change since Steve Jobs. The company faces pressure to reset its AI strategy, legal challenges over the App Store and antitrust cases, and ongoing geopolitical risks tied to supply-chain dependence on China. Analysts also point to opportunities in AI-focused devices and new hardware.

Telecommunications & Media

Tim Cook\'s 15 years at Apple: building a $4 trillion market cap company

Apple CEO Tim Cook is set to step down on Sept. 1, with hardware engineering chief John Ternus to succeed him. Under Cook, Apple’s market value rose from under $350 billion in 2011 to $4.01 trillion, while net profit for the fiscal year ended September 2025 climbed to $112 billion, eight times the level in 2010. Apple broadened its device lineup and grew services such as Apple Pay and Apple Music, but has yet to deliver a clear breakthrough in AI.