Games & Commerce

G-Star expands and AGF focuses as Korea game events diverge

Korea’s major game events G-Star and AGF are pursuing different strategies. G-Star is expanding its exhibition scope to include AI services and more overseas and indie developers, while AGF is reinforcing fan-focused marketing by centring displays on upcoming releases and existing intellectual property. This year G-Star will be held in Busan and AGF in Goyang. NCSoft, last year’s main sponsor of G-Star, is serving as AGF’s main sponsor.

Industry

Justem aims for 300 billion won in revenue, 2 trillion won valuation by 2030

Justem set new goals of 300 billion won in revenue and a 2 trillion won corporate valuation by 2030, the company said. Marking its 10th anniversary, it declared the targets and vision at a workshop at Konjiam Resort attended by all employees. Justem outlined five strategies including advanced humidity control solutions, overseas expansion, next-generation product development, partnerships and M&A, and completing a third plant with an AI-based smart operations system.