Robinhood has for the first time added $25 million, or about 33.5 billion won, worth of bitcoin to its balance sheet.

Bitcoin Magazine reported on Oct. 7 that the purchase is Robinhood’s first bitcoin holding directly owned by the company rather than client assets.

Johann Kerbrat (요한 케르브라트), Robinhood’s senior vice president and general manager for crypto and international, disclosed the purchase in an interview at the Asia Digital Asset Summit. "We care a lot about bitcoin and its ecosystem," he said. "This is to more closely align the company’s vision with the crypto community," he added.

Robinhood did not disclose the exact amount purchased. Applying this week’s average price of $84,960 puts it at about 294 BTC. Using a price around $84,000 puts it at about 300 BTC. The exact holding is expected to be confirmed in future disclosures.

The key point of the decision is not the size of the purchase but that Robinhood has begun directly holding bitcoin with company funds. Robinhood has supported clients’ crypto trading and held assets in custody, but this time it deployed corporate capital into bitcoin.

Kerbrat said Robinhood’s market capitalisation is about $100 billion, or about 13.4 trillion won, and the $25 million bitcoin purchase is unlikely to significantly change the company’s current trajectory. He said it is a directional allocation at an early stage rather than the start of a large-scale bitcoin treasury strategy.

Bitcoin held by Robinhood for clients should be distinguished from the company’s own holdings from this purchase. On-chain analysis shows Robinhood holds about 185,000 BTC, worth about $15.5 billion, or about 20.77 trillion won, in custody as client assets. Total crypto assets in custody across multiple blockchains amount to about $25 billion, or about 33.5 trillion won. Those assets belong to clients, while the $25 million bitcoin is Robinhood’s corporate asset.

The purchase aligns with a trend in which companies’ use of bitcoin is expanding beyond niche experiments into a strategic tool. Companies are considering bitcoin as a reserve asset, a hedge against currency debasement and a long-term store of value. Robinhood, as a large listed fintech company in the financial sector, joined the trend by adding bitcoin directly to its balance sheet.

It is still difficult to view it as having expanded into a large-scale accumulation strategy. Robinhood’s focus is whether to keep the holding as a one-off allocation or develop it into a systematic bitcoin treasury strategy. Governance and custody methods, accounting treatment, investor relations strategy and whether to make additional purchases are cited as follow-on issues.