Salesforce presented an “agentic enterprise” built on its AI agent platform Agentforce as a next growth model. At an event in Seoul, Salesforce Korea CEO Sejin Park said companies should transition and that Salesforce would connect back office, data and workforce operations to create measurable business value. Salesforce said it has deployed more than 300 internal agents and that Agentforce has grown into an $800 million business. It also introduced “Headless 360” and showcased customer cases at POSCO and Musinsa.

Competition is intensifying over platforms that optimise multiple AI models with internal corporate data so AI can better understand organisations and execute tasks. Enterprise software companies are treating such platforms, which help AI grasp corporate context and play an operating system role, as strategically important. Microsoft, Snowflake, Adobe and SAP have highlighted products and strategies focused on context layers, governance and services for AI agents, while interest also rises in PCs and chips running AI locally.