Search results for Affinity
Industry
Lily\'s new obesity drug retatrutide eyes beyond GLP-1 limits tagged with fatigue
Eli Lilly\'s next-generation obesity treatment retatrutide may reduce fatigue, a side effect often associated with GLP-1 drugs, by regulating energy metabolism as well as suppressing appetite. Retatrutide is designed as a triple agonist that stimulates GLP-1, GIP and glucagon receptors. This mechanism could promote fat and glycogen breakdown while boosting insulin and limiting blood sugar spikes. Gigazine said clinical data are not yet sufficient to confirm the effect.
Industry
Limited-edition goods and experiential events: Food industry in full swing with baseball marketing
South Korea\'s food industry is ramping up baseball marketing through collaborations with the Korea Baseball Organization (KBO) and professional teams. Companies including Nongshim, Lotte Wellfood and Starbucks Korea are rolling out limited-edition products, team-themed packaging and goods, and holding in-stadium events. The push follows strong pro baseball attendance, with the KBO expecting crowds to rise to about 13 million this year. Some collaborations have already sold out in pre-orders and annual releases.
Finance
Financial groups\' YouTube content racks up hits in South Korea
South Korean financial groups are finding success with YouTube content that goes beyond product promotion by combining storytelling and entertainment, broadening user engagement and boosting brand awareness. KB Financial Group’s campaign video surpassed 10 million views in about a month, while Hana Financial Group released a short film-style video. Woori Financial collaborated with a popular creator for high early view counts. Viva Republica’s Toss channel Moneygraphy topped 700,000 subscribers and 190 million cumulative views.
