Search results for Affinity
Industry
Limited-edition goods and experiential events: Food industry in full swing with baseball marketing
South Korea\'s food industry is ramping up baseball marketing through collaborations with the Korea Baseball Organization (KBO) and professional teams. Companies including Nongshim, Lotte Wellfood and Starbucks Korea are rolling out limited-edition products, team-themed packaging and goods, and holding in-stadium events. The push follows strong pro baseball attendance, with the KBO expecting crowds to rise to about 13 million this year. Some collaborations have already sold out in pre-orders and annual releases.
Finance
Financial groups\' YouTube content racks up hits in South Korea
South Korean financial groups are finding success with YouTube content that goes beyond product promotion by combining storytelling and entertainment, broadening user engagement and boosting brand awareness. KB Financial Group’s campaign video surpassed 10 million views in about a month, while Hana Financial Group released a short film-style video. Woori Financial collaborated with a popular creator for high early view counts. Viva Republica’s Toss channel Moneygraphy topped 700,000 subscribers and 190 million cumulative views.
Finance
Korean fintech firms step up IPO push on growth and technology
Korean fintech companies are accelerating initial public offering plans, highlighting growth and technological capabilities. Industry interest is picking up after K Bank succeeded in listing on the KOSPI. Possible next candidates include Viva Republica, BankSalad, Korea Credit Data and HabitFactory, while Hanpass is preparing a KOSDAQ listing. Companies are also pointing to profitability, security and system stability as key conditions for successful listings.
