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OpenAI pulls back from ambitious ChatGPT commerce push, supports payments in linked apps

OpenAI is prioritising support for payments in certain apps linked to ChatGPT instead of enabling purchases directly within the chatbot, The Information reported on March 4, citing an OpenAI spokesperson. The reason for the retreat is unclear, and few merchants still sell through in-chat payments. The report said OpenAI found users search for products with ChatGPT but do not use it to complete purchases, citing a person familiar with the project.