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SOOP expands into theme parks with marketing alliance with SeoulLand

SOOP said on Wednesday it signed an agreement with theme park operator SeoulLand to promote content-based activation and joint marketing. The partnership aims to jointly plan and operate content linking online and offline channels and to build new content and business models combining their strengths. They plan seasonal streamer-linked events, on-site programs at SeoulLand, overseas-targeted content with global streamers and large events such as a joint game festival.