Storika, an AI-native creator marketing automation startup, unveiled an open beta version of its AI agent-based platform that automates the entire brand creator marketing process, it said on Wednesday.

The company's AI agent-based platform is designed for brand managers to design and run campaigns directly, instead of outsourcing creator marketing to outside experts or agencies. Agentic AI automatically finds creators that fit a brand and runs a campaign from initial contact and negotiation to delivery tracking and post verification without human intervention.

When a user enters brand information and goals in a conversational format, AI sets content guidelines and approval procedures. A first campaign can be launched within 30 minutes after signing up. The matching uses more than 7 million global profiles and over 80 million posts. AI recommends suitable creators and the manager approves them.

Storika CEO Bryce Lee (브라이스 리) said that creator marketing campaign work typically involves excessive repetitive tasks, including contact, negotiation, delivery and post checks, even after finding suitable creators. He said the Storika platform lets AI agents handle simple repetitive work, allowing brand managers to scale campaigns more easily.