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Samsung to reshape TV viewing with Vision AI Companion platform

Samsung Electronics is adding an AI platform and voice-based search and control features across its 2026 TV lineup, aiming to redefine TVs as screens that respond and understand context. It unveiled the Vision AI Companion integrated AI platform and included Bixby, Perplexity and Microsoft Copilot. The company also expanded screen size options and form factors, introduced AI viewing and sound features, and expanded content offerings through Samsung TV Plus and new audio and multi-angle functions.