Games & Commerce

Naver introduces new integrated ad platform to unify search and display ads

Naver said on Tuesday it will introduce a new advertising platform. The company integrated search ads and display ads, which previously operated on separate systems, into a single platform. The new platform offers a dashboard showing campaign performance and key indicators on one screen, with detailed data by day of the week, time period and conversion type. It also introduces attribution conversion metrics, period comparison tools and a beta AI-based insights feature.

Finance

Woori Bank upgrades AI-based abnormal transaction detection system

Woori Bank said on Tuesday it has rolled out an upgraded AI-based abnormal transaction detection inspection system to help prevent financial incidents and automate work. The system is designed to move beyond scenario settings based on past cases, allowing AI to learn transaction patterns and detect new types of incidents. It screens signs of abnormalities from full transaction data and automatically generates inspection data and preliminary scenarios for daily checks.