Samsung Electronics Service has been recognised for top-level quality in South Korea’s electronics after-sales service market for a third consecutive year. Samsung Electronics Service said on Sunday it was ranked No. 1 in the electronics after-sales service category of the National Customer Satisfaction survey hosted by the Korea Productivity Center. With the latest result, Samsung Electronics Service set a record of sweeping all major service quality evaluations conducted this year.

Samsung Electronics Service earlier ranked No. 1 in the service centre category of the "Most Admired Companies in Korea" in February. In June, it won the grand prize in the home appliance after-sales service category of the National Service Awards. On July 2, it also took No. 1 in three categories of the Korea Service Quality Index: home appliance, mobile phone and computer after-sales service. It then ranked No. 1 again in the latest National Customer Satisfaction survey.

The National Customer Satisfaction survey measures satisfaction among customers who used services and announces the top performer in each category. The Korea Productivity Center hosts it each year, and the electronics after-sales service category was introduced in 2024. Samsung Electronics Service has held the No. 1 spot for three straight years through this year since the category was created. In this year’s survey, it received the highest evaluation in all detailed items, including service satisfaction and expected service levels.

Samsung Electronics Service is focusing on improving engineers’ technical capabilities, a key element of service quality. It introduced the industry’s first service skills competition in 1986, and since 2019 it has also operated a "CS master" programme to select top talent. Its engineer technical qualification evaluation system received certification under the government-recognised corporate qualification programme from the Korea Human Resources Development Service, an affiliate of the Ministry of Employment and Labor, after being recognised for systematic and professional operation.

Engineers whose superior technical capabilities are certified through the qualification evaluation are selected as Technical Masters (TM). Only 34 people nationwide hold the qualification, representing 0.3 percent of all engineers. It recently introduced an AI-based diagnostic programme, HASS, to improve both the accuracy and speed of checking the condition of home appliances.

Kim Young-ho (김영호), executive vice president and chief executive of Samsung Electronics Service, said, "I sincerely thank our customers for selecting us as No. 1 in the National Customer Satisfaction electronics after-sales service category." He added, "We will continue to pursue innovation for customer satisfaction."