Cryptocurrency payments at Dubai-based luxury technology and customisation company Goldgenie have risen 300 percent over the past six months. During that period, XRP emerged as one of customers’ preferred payment methods.

On June 18 local time, blockchain media outlet Decrypt reported that Goldgenie has accepted cryptocurrency payments since 2015 and currently supports XRP, bitcoin (BTC), ether (ETH) and stablecoins. The company said the past six months were the strongest growth period in more than 10 years since it introduced digital-asset payment methods. It said demand for digital-asset payments has risen quickly, led by high-net-worth individuals.

Goldgenie serves customers across the Middle East, Europe, Britain, North America and Asia. The company cited greater familiarity with digital assets, the rapid spread of stablecoin use and improved payment infrastructure as drivers of the expansion in cryptocurrency payments. In a recent update, Goldgenie said cryptocurrency payments surged 300 percent over the past six months.

By payment method, XRP stood out. Goldgenie expects cryptocurrencies, including XRP, to play a bigger role in luxury commerce. It cited consumers’ search for more flexible and efficient payment alternatives.

Using Goldgenie’s payment infrastructure, customers can buy high-priced luxury products with cryptocurrencies such as XRP. Eligible purchases include customised devices, on-demand technology projects and premium gifts. The company said a key advantage for overseas buyers is a settlement method that is more flexible and more globally accessible than existing cross-border payment approaches.

Goldgenie cited a design focused on payments as a reason XRP is drawing attention. It said XRP offers low costs and fast processing speeds, with transfers completed within seconds and fees far below 1 cent. The company said these features are driving both businesses and consumers to increase XRP adoption in retail and commercial payments.

The trend is not limited to retail payments. Financial institutions and fintech companies are using XRP-based technology for cross-border transactions through Ripple’s payment network. Braza Bank, Banco Genial, SBI Holdings and Azipay have adopted Ripple Payments to simplify international remittances.

In addition, Ripple invested in Flutterwave earlier this week, expanding the reach of the XRP Ledger. The Goldgenie case was presented as an example showing that, alongside expanding payments in the luxury consumer market, XRP is also broadening its use in global payments and financial infrastructure.