[DigitalToday reporter Chi-gyu Hwang (황치규)] Adobe said on Monday it is introducing a solution that helps companies identify brand visibility in AI environments.

The company said AI-based chat services and browsers have become key channels where consumers search for, evaluate and act on brands, pushing AI visibility to become a core task for executives. It added that customer expectations for personalisation have also risen when they interact directly through owned channels such as brand websites.

Adobe's brand visibility solution is based on four operating models: detect, create, reach and learn. Under this model, brands detect how they are exposed in AI-based discovery environments, create content and experiences based on brand context, reach both humans and AI systems on a common foundation, and learn through every interaction to improve performance.

Loni Stark (로니 스타크), vice president of strategy and product at Adobe, said, "A new intermediary with reasoning ability has emerged between brands and customers." She said, "For decades, brands have managed content, but now they must also manage context so that AI can accurately reflect how it understands our products and services, and even the internal organisational knowledge our agents need to act. These challenges can be solved through Adobe's new solution."