APR said on Monday that cumulative global downloads of its Medicube brand’s mobile application, AGR, reached 1.5 million.

AGR is a dedicated app used in conjunction with Medicube’s AGR beauty device. The company said cumulative global downloads surpassed 1.5 million as of last month. That was an increase of 500,000 in eight months after reaching 1 million in May last year. It is up by about two times from January last year.

As sales of beauty devices expand, use of linked apps is also growing. The company said new user inflows are also rising. Cumulative global sales of AGR devices surpassed 6 million units as of last month. It sold an additional 1 million units in about one quarter after reaching 5 million units in September last year. It analysed that strong year-end peak-season device sales led to greater app use.

User metrics are also showing a steady upward trend. The AGR app underwent a full revamp in the fourth quarter of 2023 to reflect user convenience. The company continued to enhance functions after releasing version 2.0, and monthly active users rose to more than 300,000 last month from 210,000 in January last year.

APR is upgrading user participation-based content and reward programmes to strengthen the AGR app’s platform competitiveness.

It is also increasing time spent in the app and how much it is used. It operates MedicubeTok, which strengthens community functions; AGRTV, which provides skincare and skin management information through videos; and Point Shop, which allows accumulated points to be used like cash at Medicube’s official online mall. It is also running participation-based point programmes such as attendance check-ins, weekly challenges, AGR Friends and Elephant Game, alongside device and skincare product prize events to expand the user experience.

An APR official said demand for the linked app is steadily increasing along with expanded sales of AGR devices. The official said the company will further solidify the competitiveness of an integrated beauty platform that combines AGR devices and the app by improving user convenience and strengthening content competitiveness.