Samsung Electronics service centers ranked No. 1 in the service center category of the “2026 Korea’s Most Admired Companies” survey, it said on Monday. The survey, run by Korea Management Association Consulting (KMAC), selects No. 1 companies by industry through an overall evaluation of six core values including innovation capability and service quality. Samsung has ranked No. 1 for 15 straight years without missing a single year since the category evaluation began in 2012.

Samsung Electronics Service, which handles repairs and after-sales services for Samsung Electronics products, received the highest scores in all 12 items in this year’s survey. It ranked top across all areas, including service reliability and innovation, customer satisfaction activities and social contribution. The quality of fast and accurate after-sales management services is acting as a decisive factor in brand choice when purchasing electronics products.

Samsung Electronics Service provides services based on artificial intelligence (AI). Through remote consultations using SmartThings and “Home Appliance Remote Management (HRM)” remote diagnosis, specialist advisors remotely diagnose product conditions and provide guidance on optimal solutions.

Service engineers use the “Home Appliance Smart Service (HASS)” smart diagnosis program to provide service after diagnosing product condition and usage history based on AI. HASS is an abbreviation for Home Appliance Smart Service. Samsung Electronics home appliance subscription customers can use differentiated “Blue Pass” services including “AI Pre-Care Alerts,” “AS Fast Track” and “One More Service.”

AI Pre-Care Alerts detect signs of abnormalities with AI and provide advance guidance. AS Fast Track provides speedy service, and One More Service provides an additional free check of another product during on-site service visits. It also operates a “mobile phone visit service,” in which specialist engineers visit customers to check smartphones, and a “visiting service,” in which it dispatches vehicles equipped with smartphone check equipment.

Young-ho Kim (김영호), president and vice president of Samsung Electronics Service, said efforts by employees to do their best for customer satisfaction, combined with customer trust, made it possible to be selected No. 1 in the service center category for 15 straight years. He said it would continue to repay customers with services that add value to Samsung Electronics products.