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Games & Commerce

Korea content sales top 161 trillion won; generative AI adoption at 32.1 percent

South Korea\'s content industry extended growth in both sales and exports last year, supported by strong performance in music and films. Total sales rose 2.6 percent to 161.48 trillion won, led by music, knowledge information and comics. Exports increased 5.9 percent to $14.91 billion, driven by music, film and character businesses. In the fourth quarter, 32.1 percent of content companies used generative AI.

Games & Commerce

Webtoon Entertainment partners with Genies to introduce 3D avatars of webtoon characters

Webtoon Entertainment said it signed a strategic partnership on April 27 with U.S. AI avatar technology company Genies to develop digital experience services using webtoon characters. The partnership aims to offer immersive fan experiences beyond reading, allowing fans to interact with characters and explore story worlds. Creators can opt to present their characters as 3D avatars. Pilot services will launch this year on Naver Webtoon’s English platform, Webtoon.

Finance

Financial groups\' YouTube content racks up hits in South Korea

South Korean financial groups are finding success with YouTube content that goes beyond product promotion by combining storytelling and entertainment, broadening user engagement and boosting brand awareness. KB Financial Group’s campaign video surpassed 10 million views in about a month, while Hana Financial Group released a short film-style video. Woori Financial collaborated with a popular creator for high early view counts. Viva Republica’s Toss channel Moneygraphy topped 700,000 subscribers and 190 million cumulative views.