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Industry
Baemin links Andong alley shopping district to pickup discounts for partner stores
Woowa Brothers said it is working with Andong city to promote the old downtown shopping district by linking the Andong Original Downtown Mask Day Festival to its pickup service through Oct. 4. The company said the aim is to guide visitors to order for pickup and visit alley shopping areas to support local small merchants\' sales. All customers can receive up to a 10,000 won pickup-only coupon usable at 53 partner stores.
Games & Commerce
Naver narrows commerce gap with Coupang by expanding from search to delivery
Naver is narrowing its gap with Coupang by expanding beyond search and price comparison into delivery and returns management. An analysis by Wiseapp.Retail put Naver and Naver Pay at 96.5 when Coupang is set at 100, though the figure may include external merchant payments. Broker estimates point to strong commerce revenue growth and rising user metrics for Naver Plus Store. The push into fulfillment is lifting transactions and orders, but costs are rising and user gaps remain.
Games & Commerce
Baemin runs large-scale pickup discount promotion
Woowa Brothers, the operator of food delivery app Baedal Minjok, said on Monday it will run a large-scale pickup promotion in partnership with coffee franchise MegaMGC Coffee. From Jan. 19 to 25, it will offer a limited first-come, first-served 100-won hot Americano deal, and a 1,000-won Americano once a day even after the limited quantity runs out. From Jan. 26 to Feb. 1, it will continue selling hot Americanos for 1,000 won and offer 10 percent off all items at about 2,000 stores.