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Industry

Musinsa Kicks opens at Starfield Goyang, its first store in a mixed-use mall

Musinsa\'s shoe select shop brand Musinsa Kicks has expanded into mixed-use shopping malls. Musinsa opened the Musinsa Kicks Starfield Goyang store on Friday, its third offline location after Hongdae and Seongsu and its first in a mixed-use mall. The retailer said the move aims to diversify its customer base beyond Seoul’s key commercial districts toward lifestyle consumers and family shoppers in the northern Gyeonggi region.

Games & Commerce

Game IPs move off-screen as physical trading cards roll out

Game companies that grew around online and mobile titles are expanding into physical trading card games, aiming to extend use of their intellectual property beyond screen time and attract collectors and offline users. Krafton is preparing a PUBG: Battlegrounds card game with Cardmonster, while Riot Games will launch its LoL-themed Riftbound in South Korea in September. The article also outlines standalone and IP-alliance models and says long-term success depends on building a player ecosystem.

AI & Enterprise

Flitto supplies AI translation solution to key Olive Young stores

Flitto said on Aug. 5 it has supplied its AI-based interpretation and translation solution, Chat Translation, to key CJ Olive Young offline stores. The tool has been introduced at major locations in Seoul, Busan and Jeju with large numbers of foreign tourists. It is offered as a beauty consulting-focused version and a staff PDA app version. The solution supports up to 42 languages, Flitto said.