As the cryptocurrency market fell sharply, triggering about $1 billion in liquidations over a day, Dogecoin’s official X account posted a self-deprecating message about the downturn. The post likened the sloping chart to the “Downward-Facing Dog” yoga pose. Coinglass data showed long-position liquidations dominated. Dogecoin slid to $0.072 intraday before trimming losses. The market has stayed weak for more than eight months as liquidity declines.

Controversy is growing as meme coin marketing moves beyond online promotion and into real-world acts that encourage self-harm and risky behavior. Cointelegraph reported that Solana-based token issuance platform Pump.fun has been criticised for running reward-based promotions that allegedly turned shaving heads, heavy drinking and tattoos into marketing tools. Critics say attention competition drives extreme stunts and benefits platforms indirectly, while others argue participation is voluntary. The debate is also raising questions about regulation and legal classification.