| Mobile Web

Apple overhauls iPhone release cycle for first time in 7 years

Apple has made a major change to its iPhone release cycle by not unveiling the standard iPhone 18 at its fall product event, the first overhaul in seven years. CNBC reported the company introduced the iPhone 18 Pro and Pro Max and its first foldable iPhone Duo. The shift has drawn attention as a possible move to launch premium models in fall and regular models in spring, smoothing revenue seasonality and easing supply chain pressures.