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Games & Commerce

Cafe24 integrates YouTube Creator Partnerships API

Cafe24 said it has completed an integration of the YouTube Creator Partnerships API, describing it as the first in Asia. The company plans to use official YouTube data across the full creator marketing process, from creator discovery and collaboration to performance analysis. It will refine creator recommendations based on channel performance, content traits and viewer interests, and apply new YouTube metrics in stages to support campaign planning and ad expansion.

Games & Commerce

Kakao Q2 operating profit up 36 percent as profitability improves on platform growth

Kakao said on Thursday its second-quarter operating profit rose 36 percent from a year earlier to 277.0 billion won under K-IFRS on a consolidated basis. Revenue climbed 9 percent to 2.10 trillion won and the operating margin was 13 percent, while operating costs rose 6 percent to 1.82 trillion won. Platform revenue rose 17 percent and content revenue increased 1 percent. Kakao plans to roll out agentic AI experiences in KakaoTalk.

Finance

Kakao finance posts record results as Bank and Pay expand into corporate, securities and insurance

KakaoBank and KakaoPay posted record results, while Kakao’s financial business broadens beyond lending margins and simple payments into corporate finance, investment, insurance and advertising. KakaoBank is expanding lending and deposits from household customers to sole proprietors, SMEs, corporates and foreign-currency products, while KakaoPay is linking payment users and data to securities and insurance services. The companies also plan to connect KakaoPay Securities’ stock services to KakaoBank’s app in September.