Woori Bank has picked girl group RESCENE as its new advertising model and released a CM song commercial carrying a message of support for challenges and growth.
Woori Bank said it released the 'We Can Do It' CM song advertisement produced with RESCENE on Oct. 30.
The commercial was planned to cheer on people striving toward their goals from where they are and to convey Woori Bank's brand message that it will be part of customers' growth.
A key lyric of the CM song, 'We Can Do It', is an expression that links the meaning 'we can all do it' with the name Woori Bank. It carries a message of support for challenge and growth.
Lee Hee-je (이희제), deputy head of Woori Bank's Brand Strategy Department, said, "Woori Bank will cheer people on to move toward a bigger tomorrow, like the short and friendly lyric 'We Can Do It', and will stand with customers in their challenges and growth."
Lee Ji-young
ljy@d-today.co.kr