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Telecommunications & Media

SKT uses AI to read customer tastes, expands October T Membership benefits

SK Telecom will use AI to analyse customers\' membership usage patterns and interests and reflect the results in planning October T Membership benefits. The company said it built the package based on benefit concepts and brand candidates proposed by its in-house marketing AI agent, which analyses customer data and trends. SK Telecom will run an \"AI Week\" during a T day special week and offer discounts and events, including partner offers and a running-themed promotion.

Games & Commerce

Nexon brings MapleStory universe to life with Hongdae escape room cafe opening

Nexon has opened a MapleStory-themed escape room cafe in Seoul\'s Hongdae, created with Idea Creative and located in front of Hongik University’s main gate. The venue recreates key in-game areas as escape room content, starting with the thriller-themed Kerning City and arcade-themed Mu Lung Do Won. Nexon will add three more themes through Oct. 12. Tickets cost 29,000 won per person, with reservations opening weekly on YES24.

Games & Commerce

Nexon to open Maplestory escape room cafe in Hongdae for two years

Nexon said on Thursday it will open a Maplestory-themed escape room cafe, Maplestory Escape, near the main gate of Hongik University in Seoul on Sept. 21 in collaboration with Isang Creative. The permanent venue will offer five themed rooms released in stages and allow 2 to 6 participants per session, with reservations handled via YES24. Nexon also announced pre-sales and multiple events, including creator participation in October.