HYBE has published a regular report detailing key environmental, social and governance achievements it pursued last year, including protecting artists\' rights, improving fan experience and managing safety and health. The company released its 2025 Sustainability Management Report on its official website on June 30. It named four major issues: a healthy and flexible workplace, better customer experience, information security and personal data protection, and ethical management and compliance.

Google is taking part in the citywide culture project \'BTS The City Arirang Busan\' through June 21 as an official artificial intelligence companion, running Gemini-based experience programs. It will offer personalised itinerary planning, voice-based real-time local information and interactive digital missions at key tourist hubs such as Busan Station, Haeundae and Blueline Park. Gemini will also be integrated as a partner app into Weverse\'s stamp rally page.