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Telecommunications & Media

Oppo shifts to premium strategy in Europe to challenge Apple and Samsung

Chinese smartphone maker Oppo is taking aim at Europe’s premium smartphone market dominated by Apple and Samsung Electronics, seeking to expand its share with a higher-end strategy focused on camera and AI technology rather than budget models. Oppo’s Europe CEO Elvis Zhou said consumers may want a third choice. Global shipments fell to the lowest third-quarter level in 14 years, Counterpoint Research said, while Oppo’s Europe share remains 1 to 4 percent.

Telecommunications & Media

Vivo launches X Fold6 globally with bigger battery, lighter weight than iPhone Duo

China\'s Vivo has launched its latest foldable smartphone, the X Fold6, in global markets after unveiling it in China in June. The device will be sold in some European markets but will not launch officially in the United States or Britain. It uses a book-style foldable design with an 8.02-inch inner screen and weighs 235 grams. Vivo highlights a 6,900 mAh battery, fast charging, upgraded cameras and expanded multitasking.

Industry

Samsung Display targets premium smartphone market with gaming OLED

Samsung Display said it has developed a 6.9-inch smartphone OLED that delivers 2K resolution and a 165Hz refresh rate, and will supply it for Vivo’s premium iQOO brand’s iQOO 16 to be launched in September. The company said the panel cuts power consumption by about 30 percent while reaching up to 2,800 nits in high-brightness mode. It also cited new wiring, a 22-nanometre driver chip process, and AI-based optimisation.