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Telecommunications & Media

Internet speed rankings public but measurement basis opaque, questions raised over Ookla reliability

A dispute is growing over U.S. private firm Ookla’s ranking that placed South Korea 22nd in fixed broadband download speed. The government and telecom industry have pushed back against results showing Korea slower than Vietnam and Thailand. Critics say the test conditions and detailed data underpinning the rankings are not sufficiently disclosed, limiting their use as a benchmark. OECD has also flagged possible sample bias in user-initiated measurements.

Games & Commerce

Cafe24 expands SNS marketing in Japan to support K-brands locally

Cafe24 will support sales of K-brands in Japan through local influencer marketing. The company said on Thursday it signed a memorandum of understanding with Tokyo-based 3WELL to help brands enter the Japanese market and expand sales. The partnership is aimed at widening marketing touchpoints between Cafe24-using brands and Japanese consumers. 3WELL provides full-funnel marketing services spanning influencer marketing and social media advertising.

Industry

Japan\'s 7 railway operators to switch to QR tickets from spring 2027

Major Japanese railway operators will switch from magnetic short-distance tickets to QR code tickets starting in spring 2027. Instead of inserting tickets into automatic gates, passengers will scan printed QR codes. The QR tickets will be usable on all lines and stations of the seven operators and will use a common system to issue tickets spanning different companies. The move aims to reduce maintenance burdens for existing ticket machines and gates.