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Games & Commerce

Naver\'s Chzzk teams up with Krafton PUBG: Battlegrounds to expand esports content

Naver\'s streaming platform Chzzk is teaming up with Krafton to expand a streamer-led esports content ecosystem using PUBG: Battlegrounds. The two companies said on Thursday they signed a strategic memorandum of understanding to broaden the game\'s esports ecosystem. Naver plans to strengthen live broadcasting through tournament coverage and league partnerships. The companies also plan joint online and offline promotions and user-participation events linked to league schedules.

AI & Enterprise

AI startups need markets, not technology; government should be first customer

Industry participants at the AXIS 2026 conference in Seoul said AI startups lack markets and first customers rather than ideas or technology, and urged the government to play an early-market role. Korea Startup Forum Chairman Jae-won Kim (김재원) said Korea has the layers needed for an AI powerhouse but needs the government to act as a customer. Companies cited public demand, regulation and domains such as defence and disaster response. Officials and lawmakers voiced support for first-use and purchase projects.

Games & Commerce

NHN appoints Yang Cheol-woong as new CTO to accelerate groupwide AI-native shift

NHN has appointed Yang Cheol-woong as its new chief technology officer as it pushes a companywide artificial intelligence transformation. The company said Yang, a veteran engineer with experience in internet infrastructure, traffic optimisation and cloud, will lead development innovation using AI and help raise execution speed. NHN also aims to systemise scattered technology roadmaps across the group and expand AI use to build a full-scale AX foundation.