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Game industry puts Korean worldviews front and center as K-narrative race heats up

Major South Korean game companies are rolling out large projects that place Korean folklore and classic literature at the core of their worlds. With overseas users growing more familiar with Korean culture through K-dramas and K-pop, companies are using Korean narratives as a point of differentiation. Krafton, Nexon Games and Wemade Max are developing open-world or action titles for PC and consoles. The shift reflects a move beyond mobile MMORPGs toward exporting worldbuilding itself.