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AI & Enterprise

Google to take on South Korea AI market with Gemini Enterprise

Google is targeting South Korea\'s AI market by promoting the full-stack structure of Gemini Enterprise and its compatibility with other companies\' models. Ruth Sun (루스 선), CEO of Google Cloud Korea, said Google’s ownership of all layers from chips to models and support for more than 200 models, including Anthropic’s Claude, delivers strong return on investment. She cited Samsung Electronics’ DX division as a user. Google also highlighted security offerings and growing AI use in marketing and sales.

Industry

Intel pushes into foundry market, focus on Samsung response

Intel’s push into the contract chipmaking market is becoming visible through orders from big tech firms, with Tesla set to use Intel’s 14A process for AI chips and Google reportedly shifting part of TPU production. The move comes as TSMC capacity constraints have opened space for alternatives such as Samsung Electronics. Intel’s U.S. government backing and leadership hires add to competition for U.S. customer volumes, as Samsung prepares to outline its technology strategy at upcoming forums in Seoul.

AI & Enterprise

AI cost concerns surge as OpenAI, Anthropic step up South Korea push

More companies are restricting employee use of AI tools after widely rolling them out, citing rising costs. Amazon, Walmart, Cisco, Uber and Meta are setting usage limits, curbing waste and steering staff to cheaper models as AI agents drive higher computing demand. Interest in low-cost models is growing, with surveys showing Chinese models leading U.S. rivals in token usage. Anthropic opened a Seoul office and OpenAI expanded activities in Korea, including an MOU on AI safety.